Private Reserve
Your Palate,
Remembered.
The whisky tasting companion for people who take the pour seriously. Speak your notes. Build a palate that learns you. Never let a great bottle die on the shelf.
Coming soon to iPhone · Members Only
“Bottle 47 was… good? Smoky, maybe?”
You've spent thousands building the shelf — and your impressions of it live in a dying group chat and a memory that blurs after the second dram. Meanwhile something rare has been sitting open for fourteen months, quietly oxidizing into regret.
Inside the club
Straight from the app
The privileges
Membership includes
The label reads itself
Snap the bottle — on-device AI reads the label and fills in name, style, proof, and age before you can set your glass down.
Guided tastings
Tap flavor chips, ramble into the mic mid-pour. Your half-formed thoughts become a tasting note worth keeping.
A palate that learns you
Every pour sharpens your profile — sweet-spot proof, favored regions, the flavors you actually love. Sherry & Smoke, remembered.
The oxidation guardian
Below a third of a fill, the clock is running. Private Reserve nudges you before a great bottle dies quietly on the shelf.
The cellar & the graveyard
Open, sealed, killed, wishlist — with fill levels, prices, and days-open. Killed bottles rest with their final verdicts.
Official Verdict cards
One tap renders your rating, note, and flavor chips into a card built for the group chat. The argument is over.
Nothing leaves the phone
Notes are polished by on-device intelligence. No accounts, no cloud reading your cellar, no one mining your taste.
The ritual
Thirty seconds a dram
01
Pour
Pick the bottle — or ask the Parlor what fits tonight's mood.
02
Speak
Tap the chips you taste and say the rest out loud. Thirty seconds, mid-dram.
03
Remembered
A polished note joins your journal, and your palate profile gets a little sharper.
The group chat flex
The Official Verdict
Finish a tasting and one tap renders your rating, note, and flavor chips into a sealed card built for the group chat. No screenshots of a notes app. No “trust me, it was good.”
Your name is on it. The argument is over.
Private Reserve
Tasting Session #318
Official Verdict
Ardbeg Uigeadail
★★★★★
“The medicinal smoke dances with the dark sherry fruits in a way that feels clandestine.”
Member
T. Jackson
House rules
Fair questions
Is my cellar private?+
Completely. Everything lives on your phone — notes are polished by on-device intelligence, and there's no account, no feed, and no server reading your shelf.
Do I have to talk into my phone?+
No — the flavor chips alone make a fine note. But the voice ramble is where the magic is: you say what you actually taste, and it comes back as a note worth keeping.
What if I drink more than whisky?+
The cellar shelves anything — gin, rum, agave, brandy. The deep tasting coaching starts with whisky; agave and rum wheels are on the roadmap.
What does it cost?+
Ten bottles free, forever. Reserve Pro is $29.99 a year for the unlimited cellar, AI notes, and the full palate profile.
When does it launch?+
Soon, on iPhone. The waitlist gets first pour — and founding members will be remembered.
The dues
Fair for a members' club
The first ten bottles on the shelf are on the house, forever. Reserve Pro — the unlimited cellar, AI-polished notes, and the full palate profile — is $29.99 a year. Less than one forgettable pour at a hotel bar.
The cellar is filling.
Join the list — members get first pour when the doors open.